Furniture Showroom Rebranding: bf workplace has been providing furniture to corporate, healthcare, education and government facilities for over 50 years.  When relocating into a 1960’s building, Glénat Duxbury was contracted to repurpose an old warehouse space into a modern showroom, office and warehouse.  The process required updating the structure to new building codes, while utilizing the research and insights of Steelcase (one of bf’s main suppliers) to connect the space to the issues and trends organizations are faced with today.  The space was designed to enhance the customer experience; incorporate new technologies – wireless communications and electronic visual display; accommodate quick change for multi-functional use and display; optimize every square foot of real estate; and enhance the corporate brand.